Sara Lee
2011
Description
Sara Lee asked me to research the French coffee culture and then facilitate a brainstorm session afterwards. The goal was to come up with concepts for instant drip coffee.
The final result lead to a patent by Sara Lee so I can't show it here.
The final result lead to a patent by Sara Lee so I can't show it here.
Fields
Researching French coffee
Sensitizing material sent to the participants one week in advance
Co-creation session with French coffee drinkers
Communicating the research insights to the designers
Facilitating the brainstorm session based on the research insights
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A lover of books, I was triggered by this quote to see if I could design E-books to serve as conversation starters or nudge you to finish reading them.Giving E-books more presence2011 -
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Raph and Tal’s Choice is a quarterly compilation of music that my friend and I have recently discovered and loved. It is dedicated to the ‘working mass’: people that do not always have the time to keep in touch with the latest greatest. The music typically ranges from indie rock to the occasional electronic music, singer/songwriters and even some emo pop, which we all should hate but secretly love. We also often publish elaborate music reviews when the mood strikes us.Mixtapes and music reviews2011 -
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Being a student, I often concluded that design books are frustratingly expensive.
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any of the other books available on Design Swap. Simple as that.Crowdsourced design library2011